Experience and flexibility
Early-stage tech companies may know where they want to go, but they're missing the map that gets them there. Oh, and everything's on fire, all the time.
I love early-stage startups. Having launched and grown Wave ($537 million exit) and repositioned Plooto for sustained growth and profitability, I've seen the challenges, run the experiments, untangled the knots, and prioritized the fire-fighting. Sometimes you need conversion rate optimization. Sometimes you need a story to tell. Sometimes you need to connect better with your existing customers to maximize value. What you need today is different from what you needed yesterday. It's a fascinating challenge.
What challenges does your startup face? Let's talk.
Startup Marketing & Communications
Successfully repositioned this fintech startup for rapid growth and revenue predictability. Developed lead funnel for B2B sales team. Established digital marketing and analytics best practices. Halted legacy reputation damage and reinvigorated the brand among key audiences and partners.
VP Responsible for
An indispensable founding member of one of Canada’s most exciting tech companies ($537 million exit). Established Wave’s compelling and strategic brand/voice. Grew small business registrations to 70K+ monthly while enabling >$2M in monthly customer acquisition savings. Led growth and brand awareness initiatives that brought Deloitte Fast 50, Fintech 250, KPMG Fintech 100, and workplace culture award wins.
Senior Product Manager
Delivered record-breaking web traffic (900K unique visitors and 65M page views per year) and premier online content, on budget, for Canada’s largest city-information site. Oversaw a hybrid content team, and established technology/development priorities.
Led editorial teams at titles including FASHION, FASHION18 and Maximum Fitness. Developed and delivered training on SEO best practices for Ryerson University, the University of Toronto, Centennial College, the International Dermal Institute, Quill & Quire, and private clients. Delivered marketing projects for major brands including The Home Depot and Scotiabank. Published articles in Profit, Toronto Life, workopolis.com, Flare, Oxygen, WeddingBells, WHERE, WISH and other magazines and websites. Co-founded Outdoorsica.com (outdoor adventure portal; successful exit to Explore magazine).